Around 20,000 games launched on Steam in 2025. That's more than 50 new games every day, and 2026 is on pace for even more.
Nearly all of them come from indie studios, and almost half never got past 10 reviews.
To become a shining Star(dew) in that very special environment, you need a plan that matches your game.
There is no reverse-engineering in this field; no matter how successful a game's marketing plan has been, there's no guarantee it'll work for the next title.
That's why I do not promise sales.
I promise to keep you in clear waters, steering your marketing efforts away from any Risk of Rain.
This way, you can maximize your marketing output, and instead focus on what's most important: creating a great game.
My framework is specifically designed for this niche field. Almost 10 years of marketing expertise, in different complex markets (also in Games!), have gone into this already.
I have been able to learn from multiple projects already, allowing me to further perfect this craft, slowly turning it into a Legendary.
To kick things off, I'll start with boring paperwork: an NDA protecting both sides' intellectual property, as no one Among Us wants to get rid of that! Once that's done, you'll receive more information on the framework I have worked out, along with the service agreement.
Protects both sides' intellectual property.
More on the framework, and what you get.
150€ before any work starts.
Over 60 questions, then the analysis.
300€150€ before I start · 150€ once you have your results in hand
As soon as the first half is in, you'll get an extensive questionnaire of over 60 questions, and I'll set up the analysis and framework!
A diagnosis of your game's marketing and a plan to act on it:
Everything lands in a Google Drive folder set up just for you, and you can send me follow-up questions for 7 days after delivery.
The diagnosis costs 300€, invoiced in euros in two halves: 150€ before I start, and 150€ within 7 days of receiving your results. You can pay by bank transfer (SEPA) or PayPal, with more options coming soon. Any transfer or currency fees are on your side. Change your mind before sending the questionnaire? You get the first half back in full.
No, and nobody honest can. There's no reverse-engineering a hit. What I promise is a clear read on where your marketing stands, and a plan that points your hours at what actually matters for your game.
No. You get a diagnosis and a game plan; the work and the decisions stay with you. Posting, creating assets, contacting press or creators and running ads aren't part of the service.
Yes, for certain processes in my business, AI helps me speed things up. The core value, and every conversation you and I have, stays human. So is the presentation made with AI? Absolutely. Is the content of the presentation my own work? Absolutely 2.0. Any tool that touches your information is bound by confidentiality terms, and wherever a tool offers the option, your data is never used to train AI models.
Neither. I work with games at every stage; only the plan changes. If you've just started, it's about what to build first. Close to launch, it's about timing and the weeks leading up to release. If your game is already out, I find out why it's stalling and what can still be turned around. Some of Steam's launch visibility only happens once, so I'll be honest about what's still possible.
The questionnaire takes roughly 20–25 minutes. Once your first payment and completed questionnaire are in, you'll have your results within 10 business days, and usually in under 5. If I'm away for a planned break, I'll tell you upfront and the date moves back accordingly.
Yes. Before you share anything, you and I both sign a mutual NDA. It covers your builds, keys, questionnaire answers, Steamworks numbers and business details. I never name your game or publish a case study without your written okay, and on request I delete your information within 30 days. The only thing I keep using are anonymised, combined insights across several audits, which never identify you or your game.
Free checkers grade how your store page looks. I look at your whole situation: the page, but also your audience, your channels, your launch plan, your time and your budget. Then I tell you the one thing to fix first, and what to stop doing. A tool can't tell you that your hours are going into the wrong channel.
Do it like Dave, and dive right in!
Steelbearded Games